Guide to Music Marketing in South Africa

The Audiovarsity Guide to Music Marketing in South Africa is a practical course designed to help musicians, producers, DJs, and independent artists understand how to market their music effectively in the South African music industry.

This course breaks down music marketing in simple, clear language and focuses on what actually works locally — from building a strong artist brand and using social media correctly, to planning music releases, working with DJs and influencers, leveraging WhatsApp communities, and understanding how streaming platforms and algorithms work.

Learners will gain step-by-step guidance on promoting their music before, during, and after release, using both online and real-world marketing strategies. The course also covers paid advertising, media outreach, live performances as marketing tools, and how to measure results for long-term growth.

By the end of the course, learners will be able to create and follow their own personalised music marketing plan, avoid common mistakes made by South African artists, and confidently promote their music with consistency and purpose.